National Juvenile Justice Network
The National Juvenile Justice Network, a non-profit organization based in Washington, supports statewide juvenile justice coalitions in their advocacy for equitable policies. Parasee Design collaborated with them to define a visual brand that captures the seriousness and hope surrounding juvenile justice issues. The logo focuses on the concept of collectivity and aspiration, with a row of J's reaching for the sky. A companion website and print collateral incorporate emblematic photography to overcome demographic misconceptions.
